Search results for "Nurseries and gardening companie"
showing 2 items of 2 documents
The quality of websites and their impact on economic performance: The case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions
2014
The aim of this paper is to examine the quality of websites and the entrepreneurial perception of the importance of the website to improve the business performance in nurseries and gardening companies adopting web-marketing strategies. On this purpose, the paper firstly analyses which structural features enable a potential website to be labelled as 'good'; the awareness of these aspects is pivotal to define effective web-marketing solutions. Secondly, it examines whether the plant nursery entrepreneurs perceive the company website as a tool of additional sales able to increase the firm turnover. The results show that the websites are well framed and with a well-groomed design, but lacking i…
The importance of the web marketing strategies for the nurseries and gardening companies in the Southern Italy
2013
In the last years, the integrated use of internet in the company marketing strategies has brought about deep changes in the economic sector of the countries. The World Wide Web has become the most important way companies share business information with other enterprises (B2B) and with consumers (B2C). Consequently, the companies have modified the processes making significant changes, mainly in the fields of communication and sales. The study presented here is to be situated in the category of the B2C relations and is specifically addressed to the nurseries and gardening companies in the Southern regions of Italy that use the Internet as a communication and promotion tool. The goal of this p…